Online casino operator, the PressEnter Group, has announced a new brand release. The group now offers services via a 6th site titled Rapid Casino. This new site offers a western-themed experience, complete with a unique story. The operator decided to highlight the story of Trae Rapid within the new platform, the son of two enslaved individuals from the state of Mississippi.
Rapid escapes and learns how to be a cowboy from an individual known as The Old Gunslinger. Unfortunately, the Old Gunslinger is murdered, and Trae must figure out who did it and seek revenge. This unique legend sets the stage for Rapid Casino and certainly creates a unique concept for online gamblers.
More About Rapid Casino
The new online casino operates under licensing by the Malta Gaming Authority. It will offer services within the core regulated markets of PressEnter Group with over 2,000 games to explore. Top-rated software developers offer content at the site including NetEnt, Play’N GO, Nolimit City, Pragmatic Play, and Big Time Gaming, among others.
Sources report that Lahcene Merzoug, the chief executive for PressEnter, commented that the new casino is a strong addition to the company’s portfolio of casino sites. Merzoug stated further that the PressEnter Group is dedicated to launching brands that will engage players as well as entertain them in a safe and responsible gaming environment.
The Rapid Casino site is one of several operated by the group. Existing brands include NeonVegas, 21.com, and UltraCasino.
BetPoint Group Rebrand
Previously, PressEnter Group was known as Betpoint Group. The rebrand took place a few days ago and marks a new chapter for the company as it has seen solid growth over the past few years. The company has gone from being an operator of a single brand to having six brands and a large workforce within just a one-year time frame.
The new brand name is based on the concept of pressing the ‘enter’ button on a keyboard and the execution that comes along with the move. The brand stands for boldness, decisiveness, and being the first to take action.
With the rebrand, PressEnter Group will use the strong foundation set by Betpoint Group and use it to offer new brands to the public as well as enter new online gaming markets. The company also has a goal of expanding its offering to new verticals. This process will begin with the start of a new online sportsbook, a first for the operator.